National Key Account Manager

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Reporting to the Director, Retail and White Label Sales this role will have full accountability for delivering optimized retail solutions to our valued key account partners across Canada.  We are looking for a proven sales leader who’s inspired by the prospect of working for a global leader in the cannabis industry yet also demonstrates the agility to be successful in a market in its infancy.  As the National Key Account Manager, you will have 3 primary areas of responsibility while also supporting areas of the business outside of your functional expertise.  Firstly, you will have full accountability to build and execute sales plans that deliver against the National Key Account KPI package.  Secondly, this candidate must demonstrate a strong ability towards customer relationship management.  This includes optimized services cycles, establishing preferred supplier status and a polished ability to understand retailer objectives.  Lastly, you will be held accountable to work alongside trade marketing in order to create unique and disruptive programs that breakthrough the noise of competition and resonate with consumers while satisfying retailer needs.


  • Develop and implement a sustainable sales process that allows for meaningful coverage for all key accounts within scope
  • Identify and map the core objectives of each of the key account banners and develop sales solutions that meet both retailer and Valens objectives
  • Track and measure key account performance by banner. Present sales results and trends to both internal and external stakeholders while identifying opportunities in execution
  • Analyze data with the objective of developing sales plans that address the market conditions and best position Valens to win
  • Use market insights, customer and consumer feedback and an understanding of the competitive landscape to anticipate product preference and support Valens efforts in creating an effective innovation pipeline
  • Work collaboratively with the field sales representatives to ensure first class store level execution of the commercial plan
  • Full commercial ownership of all regional Key Accounts performance. This includes volume, distribution and market share growth
  • The creation of customized sales solutions and the field level execution of all Key Account programs
  • Complete other duties as assigned by the Director, Retail and White Label Sales


  • A minimum of 3 years of sales leadership within a packaged goods, beverage alcohol, pharmaceutical or related industry
  • Post-secondary degree in either Business Administration, Commerce, Engineering or other related fields
  • Advanced skills in Microsoft Office with a focus on Excel and PowerPoint
  • Proven ability to coach and teach towards specific skillsets
  • Experience in identifying root causes and building appropriate actions
  • The willingness to balance both office hours and meaningful time in market
  • Entrepreneurial in spirit while also leveraging the assets that come from being a part of a global company
  • Ability to complete a satisfactory criminal record check

If your experience and skill set aligns with the above please submit your resume to with subject line ‘National Key Account Manager application.’

We offer a welcoming and friendly space for BIPOC & LGBTQ+ applicants.


The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and white-label product development and manufacturing. Valens is the largest third-party extraction Company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. The Valens Company currently offers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products and has a strong pipeline of next-generation products in development for future release. Finally, the Company’s wholly-owned subsidiary Valens Labs is a Health Canada licensed ISO 17025 accredited cannabis testing lab providing sector-leading analytical services and has partnered with Thermo Fisher Scientific to develop a Centre of Excellence in Plant-Based Science. For more information, please visit The Company’s investor deck can be found specifically at

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