Director, LP Sales

On , In Careers

We have an exciting opportunity to join our growing sales team in a fast-paced environment. The role is best suited for an individual who has a relentless passion for building and fostering customer relationships, is data-driven and has proven experience with creating strong relationships with a diverse client group. As the Director, LP Sales, you will be the primary point of contact for building new and existing clients and will be responsible for driving business growth.

Role and Responsibilities:

Relationship Management

  • Manage all key LP and B2B accounts, maintaining and establishing Valens as the preferred partner
  • Provide superior customer service, maintaining and establishing long term relationships with clients which includes onboarding and orientation, reviewing KPIs, establishing proactive communications and providing ongoing business support
  • Respond and act on customer inquiries/issues in a timely manner.
  • Have strategic and tactical conversations regarding inventory levels, assortment variety, and order management trends/forecasts that support the annual operating plan
  • Maintain close working relationships with company operations to ensure alignment between market opportunities, business development activities and operational capabilities
  • Proactively review order management trends for service issues and work with internal departments to problem solve and develop continuous improvement opportunities
  • Develop communication systems that showcase supply chain visibility for LP and B2B partners
  • Manage, track and improve on deliverables for LP partners including optimizing timelines, mitigating deviations and minimizing overall risk on execution
  • Explore unique partnership opportunities for developing new product lines or line extensions for our clients

Selling and Influencing

  • Product Knowledge and understanding: well versed in the various extraction methods and product offerings to help shape clients strategy and delivery competitive advantage
  • Develop formal proposals in response to request for proposals or quotations and negotiate service agreements
  • Create CRM and sales pipeline of new and existing clients to re-engage or drive new bulk, toll and manufacturing business
  • Work cross functionally with internal teams to develop pricing, operational capabilities and overall business terms that align with internal and partner objectives
  • Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service
  • Identify accounts that are retention risks and develop retention strategies
  • Achieve KPI targets on sales growth, market share growth, efficient distribution, maximizing product placement, and pricing
  • Maintain and accurately track annual sales and budgets
  • Track competitive activity,utilize sales data and insights to manage, develop, and serve existing as well as new accountsUnderstand and keep up to date on cannabis trends, changing market dynamics and current market pricing to inform bulk, toll and manufacturing proposals


  • 7+ years’ experience conducting sales in business-to-business environment, involving relationship building with clients and account management
  • Demonstrated experience and understanding of the processes involved in supply chain, inventory, retail and customer service
  • Previous experience in, and knowledge of, the cannabis sector (major companies, stakeholders, business models, regulatory environment, etc.)
  • Solid experience with negotiating service and supply agreements in a consumer-packaged goods environment
  • Proven track record in achieving sales quotas and KPI’s
  • Excellent communication skills (oral, written and presentation)
  • Post-secondary degree in Business, Commerce, or related field
  • Able to work independently but has a collaborative and solution-focused mindset
  • Strong knowledge and proficiency with Microsoft Office programs
  • Ability to complete a satisfactory criminal record check

If your experience and skill set aligns with the above please submit your resume to with subject line ‘Director, LP Sales’

About The Valens Company

The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and white-label product development and manufacturing. Valens is the largest third-party extraction Company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. The Valens Company currently offers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products and has a strong pipeline of next-generation products in development for future release. Finally, the Company’s wholly-owned subsidiary Valens Labs is a Health Canada licensed ISO 17025 accredited cannabis testing lab providing sector-leading analytical services and has partnered with Thermo Fisher Scientific to develop a Centre of Excellence in Plant-Based Science. For more information, please visit The Company’s investor
deck can be found specifically at

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