Communications and Social Media Coordinator

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Reporting to the Communications Manager, the Communications and Social Media Coordinator is responsible for implementing The Valens Company Social Media strategy, monitoring and building audiences online, maintaining and updating the media outreach network and executing the Consumer Response communications process flow. They are a creative storyteller with a keen eye for design aesthetic and brand management with a strong ability to effectively communicate both to internal and external audiences. The Communications and Social Media Coordinator is always customer service focused, whether replying to audiences on Social Media or to Consumers direct. They have strong writing, editing and design skills, a superb attention to detail and a positive attitude reflective of The Valens Company brand.

RESPONSIBILITIES:

Social Media Marketing
  • Maintain and execute social media strategy to build brand awareness, amplify brand, increase engagement, turn audiences into customers and customers into advocates, recruit talent, drive traffic to website, generate leads and penetrate international markets for the company
  • Develop and manage content calendar in alignment with social media marketing strategy and overall corporate marketing strategy
  • Design copy, image and video content to represent The Valens Company brand and present on social media channels in engaging forms
  • Research and monitor industry news and trends and prepare monthly report outlining findings
  • Engage online community and continue to build audience
  • Respond quickly and professionally to online interactions, in accordance with Social Media Marketing Standard Operating Procedure and Communications Response Matrix
  • Coordinate production of blog content with external partners
  • Prepare social media graphics from templated branding assets
  • Complete monthly and annual Social Media reports, outlining our key performance indicators (KPIs), successes, areas for improvement and competitive comparison analysis
Consumer Response
  • Execute consumer response communications flow with prepared Consumer Response Scripting Matrix and guidance from Communications Manager in a timely manner
  • Exercise excellent judgment in handling feedback and complaints and quickly escalating any issues to Marketing, Regulatory and Quality Assurance management as per official consumer responses standard operating procedures
  • Assist in identifying consumer communication gaps and create strategies to address
  • Track and identify new complaints and develop appropriate scripts for the master consumer response scripting document

IMPORTANT SKILLS:

  • A driver with high level of professionalism, strong work ethic and the ability to balance multiple assignments
  • A solution-oriented, problem-solving approach to challenges
  • Ability to clearly outline project requirements, , define objectives and execute/coordinate
  • Strong strategic, oral and written communication skills with the ability to foster clear information exchanges with various audiences
  • Ability to integrate digital media strategies when permissible
  • Ability to handle multiple projects/deadlines simultaneously
  • Strong critical thinking ability
  • A customer service focus and attitude

QUALIFICATIONS:

  • 2-4 years experience in a Communications role with demonstrated experience in social media coordination and general communications
  • Media relations experience and knowledge
  • Agency or client-side role experience managing a portfolio of brands in both brand and corporate programs an asset
  • Internal communications experience
  • Proven project management experience
  • Proven experience managing / maximizing effectiveness of external agencies
  • Good proficiency in Microsoft Office (Excel, Powerpoint, Word)
  • Ability to complete a satisfactory criminal record check

If your experience and skill set aligns with the above please submit your resume to careers@thevalenscompany.com with subject line ‘Communications and Social Media Coordinator’

 

About The Valens Company

The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and white-label product development and manufacturing. Valens is the largest third-party extraction Company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. The Valens Company currently offers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products and has a strong pipeline of next-generation products in development for future release. Finally, the Company’s wholly-owned subsidiary Valens Labs is a Health Canada licensed ISO 17025 accredited cannabis testing lab providing sector-leading analytical services and has partnered with Thermo Fisher Scientific to develop a Centre of Excellence in Plant-Based Science. For more information, please visit http://thevalenscompany.com. The Company’s investor
deck can be found specifically at http://thevalenscompany.com/investors/


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